MERCHANDISING POSSIBILITIES

Working as true business partners and brand builders; PRYSM Brands and the Artist align on a merchandising strategy based on the Artist’s vision, personality, target audience, and joint financial goals

ONE SIZE DOES NOT FIT ALL

 
 


building an artist product Brand and business is a 360º PROCESS

PRYSM Brands has forged alliances with a best-in-class roster of agency partners with highly specialized in digital user experience (UX),  content development, CRM, personalization technology, digital marketing, and business intelligence to build a customized six-step process
 

BRAND IMMERSION
Qualitative and quantitative deep dive to refine brand voice and positioning
product, imagery, copy, marketing

USER EXPERIENCE (UX)
Customized UX for web and mobile to optimize engagement and conversion
UGC, personalization, reviews, content

TECHNOLOGY
Enhancing the commerce platform with tools to target and convert fans
CRM, email, UGC, customer service

CONTENT STRATEGY
Leveraging optimal imagery, video, and message across channels
automation-based weekly updates

MESSAGE AMPLIFICATION
Systematic effort to engage current fans ands potential customers
social, search, email, retargeting

BUSINESS INTELLIGENCE
Continuous performance-based improvement to adjust content, product, and marketing
AOV, ROAS, UPT, CPA, Likes, Open Rates etc

 


product marketing

PRYSM Brands works directly with each of its artist partners to develop a customized marketing plan based on the artist's vision, fan base and messaging outlets

 
 

Artist fan base & followers

Social media & influencers

Email & text

Affiliate marketing & search

Pr & editorial

Offline events & activation